Careers in Marketing Management

Marketing is an essential part of business success; some companies think everyone should be considered part of its marketing team. Marketing relates to the conception, pricing, promotion and distribution of the ideas, goods or services that meet customer demand. Marketers are the people who study the competition, position a product in the marketplace and develop promotional campaigns. Career opportunities in marketing include product and brand management, advertising and public relations, market research and retailing. Opportunities in this field exist in organizations of all sizes. The California Employment Development Department's employment outlook through 2012 for marketing managers is quite positive; projected growth is almost 24%. Its outlook for sales managers is even stronger - over 34% growth for the same period (Source: Labor Market Info www.labormarketinfo.edd.ca.gov).

Necessary Education and Skills for Career Success
Marketers must understand the product they represent and how it fits into the marketplace. Employees in marketing need analytical and math skills, creative problem solving abilities, and most importantly, excellent written and oral communication skills. In addition, marketing management duties may extend into such areas as customer service and sales.

General Info About the Program
De Anza College offers two certificates and a degree program to help individuals prepare for employment in the marketing field. In addition to covering the fundamentals of sound business practices, these programs also deal in the specifics related to marketing management such as pricing, promotion, sales and strategy.

Marketing Management Certificate and Degree Programs

The following links open in .pdf.

Certificate of Achievement:

• Marketing Management

Certificate of Achievement-Advanced:

• Marketing Management

Associate Degree (A.A.):

• Marketing Management

For more information contact the Marketing Management Program
Business and Computer Systems Division
De Anza L14
(408) 864-8796,8797
www.deanza.edu/businessdept